In support of Expond’s partnership with The Ritz-Carlton Bacara in Santa Barbara, I developed and executed a multi-channel creative strategy designed to elevate the brand’s visibility and drive awareness of its wellness offerings among high-value audiences.
Read MoreIn the world of marketing, creating an iconic campaign is akin to a filmmaker producing a blockbuster. And just as the cinematic world was taken by storm with Greta Gerwig's 'Barbie', the marketing universe stood up to acknowledge the sheer genius behind its promotional strategies.
Read MoreIn the competitive landscape of HR analytics, Claro was looking to optimize its online footprint, engage potential clients more effectively, and drive a marked increase in qualified leads. As the Marketing Manager, a comprehensive multi-channel strategy was initiated to harness the power of Google Ads, content marketing, webinars, and more to achieve these objectives.
Read MoreIn Q1 2022, Dremio had already begun its digital journey. However, there was a recognized need to scale, optimize, and refine its online outreach for better outcomes. The primary focus was on Google search, a critical platform for B2B interactions, along with ancillary strategies centered on YouTube, LinkedIn, and organic social media.
Read MoreSisense, a leading data analytics solution provider, was on a mission: to bolster its online presence, especially on LinkedIn, and more deeply engage its target audience. With a plethora of competitors vying for attention on the platform, the challenge was to cut through the noise and establish a potent brand voice that resonated with both existing and potential clients.
Read MoreThe journey with Near wasn't just about content creation; it was about understanding a brand's ethos, aligning it with audience expectations, and crafting a narrative that resonated. Through consistent efforts, innovative tools, and collaborative dynamics, Near's LinkedIn presence was not just enhanced, but was transformed into a hub of engagement, thought leadership, and brand advocacy.
Read MoreComplex Magazine stands at the forefront of culture, art, and style, blending the best of pop culture with contemporary urban lifestyle. As with any leading media entity, the key to staying relevant is producing content that resonates with its vast and varied readership.
Read MoreIn the crowded digital space, gaining a competitive edge is paramount. Fun Club, an exclusive app dedicated to sharing the latest events, concerts, and activations, recognized the need to rise above the noise and capture its audience's attention effectively. A comprehensive promotional strategy was essential to propel the app towards its growth objectives.
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