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In the world of marketing, creating an iconic campaign is akin to a filmmaker producing a blockbuster. And just as the cinematic world was taken by storm with Greta Gerwig's 'Barbie', the marketing universe stood up to acknowledge the sheer genius behind its promotional strategies.
In the competitive landscape of HR analytics, Claro was looking to optimize its online footprint, engage potential clients more effectively, and drive a marked increase in qualified leads. As the Marketing Manager, a comprehensive multi-channel strategy was initiated to harness the power of Google Ads, content marketing, webinars, and more to achieve these objectives.
In Q1 2022, Dremio had already begun its digital journey. However, there was a recognized need to scale, optimize, and refine its online outreach for better outcomes. The primary focus was on Google search, a critical platform for B2B interactions, along with ancillary strategies centered on YouTube, LinkedIn, and organic social media.
Sisense, a leading data analytics solution provider, was on a mission: to bolster its online presence, especially on LinkedIn, and more deeply engage its target audience. With a plethora of competitors vying for attention on the platform, the challenge was to cut through the noise and establish a potent brand voice that resonated with both existing and potential clients.